Anyone else tired of hearing the word INFLUENCER?


Doesn’t it feel like everywhere you turn, there is a new self-proclaimed influencer popping up? At what point does it feel like it’s all about the title instead of about actually making a difference? What exactly does it mean to be an influencer?

Before this starts to sound too negative, hear us out when we say we love the IDEA behind the term. Social media has taken over our society by storm and it doesn’t appear to be slowing down any time soon. We now have the ability to connect with SO many people all over the world and directly improve their lives if we choose to. If you have been labeled an influencer because you are ON A MISSION TO IMPACT the world, keep on keeping on honey! We need more of you’s in this world.

But here’s the kicker, if you think you can create large scale impact on your own, or without an intense purpose/passion, you’re in for a rude awakening. It takes a vision, a team, a tribe, a community!!! You influence 10 people. Those 10 people each influence 10 people. Then those 100 people each influence 10 people. Do the math and watch the numbers climb very quickly…

So yes, Fluence was pulled from the word Influence, but not because we think we can make an impact on our own. It represents the influence WE AS A TRIBE can make on the world. We hope that by influencing others to make a change, in return, they may then influence additional others to make a change. Yes, the ripple effect…

Last but not least we wanted a logo that MEANT something, even when you pulled all words away from it. Yes it’s 2 F’s to represent Fluence Fitness, but it also looks very much like a mountain because at the end of the day, if you are not climbing past your own fears, insecurities, ego, roadblocks; will you ever truly tap into what you are capable of? Will you die without discovering your true potential?

Welcome to the Fluence Fitness Family. Who will you inFluence to start the climb next?

With love,

Hannah and Eric of Fluence Fitness

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